Flashcards by sj24dudley, updated more than 1 year ago
Created by sj24dudley almost 7 years ago


Flashcards on Orientation, created by sj24dudley on 02/10/2015.

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Question Answer
Production Orientation Produce as cheaply as possible and keep prices low; "people will buy anything as long as it's cheap enough" Typical in 19th century (Industrial Revolution) when production was mechanised. Reducing costs of production and enabling goods to be produced faster and more cheaply.
Product Orientation Differentiate products from competitors based on features. The cost to produce such feature rich products is high and it is hard to make products that appeal to all customers.
Sales Orientation Sales orientated firms who believe "people will only buy when persuaded". They use aggressive sales tactics e.g. double glazing salesman. Mass production and resulting oversupply of goods.
Market Orientation Companies who focus on delivering products designed according to customer desires, needs and requirements. In addition to production and product efficiency.
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