Flashcards
Digital marketing (lightly done)
Cards in this deck (3)
- 1What is consumer behaviour?Consumer behaviour is the study of consumers choices during searching, evaluating, purchasing & using products n services they believe will satisfy their needs. ( Schiffman, 2017)
- 2What are marketing objectives?Sell more products - get more customers and cross-sell
● Serve customers better (add value) - improve relevance
● Speak to & engage customers - building exposure
● Save cost - increase productivity / automate
● Sizzle & extend the brand - stay relevant & delight customers - 3—
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- Flashcards on Digital marketing (lightly done), created by clint k on 24/01/2020.
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- clint k
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