Flashcards
MKT 3350 Test 2 #4
Cards in this deck (13)
- 1Demographic SegmentationProcess of dividing the market into groups based on demographic variables
- 2Differentiated MarketingA market-coverage strategy in which a firm targets several market segments and designs separate offers for each
- 3Geographic SegmentationProcess of dividing a market into different geographical units
- 4Individual MarketingTailoring products and marketing programs for individual customers
- 5Local MarketingProcess of developing brands and promotions to the needs and wants of local customer/ prospect groups
- 6Market PositioningThe space a product occupies with a distinctive fit relative to competing products in the mins of target customers and prospects
- 7Market SegmentationProcess of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors requiring separate products or marketing mixes
- 8Market TargetingProcess of evaluating each market segment's attractiveness and selecting which segments to enter
- 9MicromarketingThe process of developing products and marketing programs for specific individuals and local customer groups
- 10Niche MarketingFocusing on niches that seek a unique combination of benefits
- 11Psychographic SegmentationProcess of dividing a market into different groups based on social class, lifestyle or personality characteristics
- 12Segment MarketingIsolating broad segments that make up a market and adapting the marketing offering for one or more target segments
- 13Undifferentiated MarketingA market-coverage strategy in which a firm goes after the whole market with a single offer
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- Flashcards on MKT 3350 Test 2 #4, created by lossingraham on 23/02/2015.
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- lossingraham
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