Flashcards
audiences
Cards in this deck (14)
- 1Stuart Hall- reception theoryproducer encodes the text with with signs and message and the audience decodes them. difference audience will decode the same text in different ways
- 2sturat hall 3 types of audience1) perferred reading- accepts dominant reading, interpret the way producer intended.
2) Negotiated reading- audience agree with some text and disagree with other, over all negoiting what is presented to them.
3) oppostional audience- audience do not aggree with the context. - 3Active audineceaudinece who activaly engage with the message.
- 4passive audineceaudience do not engage activiely, more likely to accept the perrefeered text rather challege it.
- 5passive auidence include-> hypodermic syringe effect model- short term effect
-) develop in 1930
-> all audience react the same way
-> media effects thoughts and behaviour - 6Active audience- two step flow katz& Lazarsfeld->audience often recieve message by 'opinion leader'- people that pay close attetion to media and fliter information to family and friends, so audinece can revieve information.
- 7Active audience- uses and gratifications modeltheory suggests audience make active use of media to fulfil there needs:
1) Escapism
2) information
3) Personal identity
4) social interaction - 8why we consume media1) reassurance- reasure of events and conflicts we are anxious about
2) Voyeurism- pleasure of watching with out being watched
3) interextuality- pleasure of spotting references to other media texts. - 9Desensitisationpsychological process that suggests if individuals are regualry exposed to acts of viloence through flims and video games.
they are less likely to feel empathy or concern when exposed to vilonce. - 10david guantlett- pick n mixpick the bits of the text that are approprete to statisfy auidience needs and ignore the other
- 11demographicscategories audience in terms of income, age, lifestyle and needs. this methos however is seen as outdated
- 12Psychometric audience profilingdefines audience by their values, attitudes and lifestyle. because their class and income have become less approprete
- 13Young and Rubicam4 C's- cross, culture, characteristics and consumer. can group people in categories reflected through motivational needs including security, control, status, individuality, freedom, survival and escape.
- 14julie kristeva- intertextualitythe shaping of text meaning by others, the interputation by the prior knowledge, so an active audience
Information
- Description
- Flashcards on audiences, created by kaynaat.anwar on 15/05/2015.
- Created by
- kaynaat.anwar
- Views
- 2
- Rating