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Michael Oberender English 99 cards

Cards in this deck (99)

  1. 1Ad Unitthe advertisement space on a website/mobile app
  2. 2Ad Unit IDthe unique ID that identifies a specific ad unit on a website or app
  3. 3Ad Unit FloorThe lowest price that a publisher will sell their ad inventory for on the open exchange
  4. 4Ad InventoryThe number of ad impressions available for sale on a publisher’s website or mobile app
  5. 5Ad NetworkA company that brings together advertising demand and helps them reach their audience through a list of qualified publishers
  6. 6Ad RequestAn action where your ad server sends a request to fill an ad unit with an advertisement.
  7. 7Ad MediationAds being served in a mobile app environment
  8. 8Ad ServersHelp publishers gain better control over their ad inventory by giving them access to various features such as ad management, rotating creatives, direct selling of inventory, advanced reporting and much more
  9. 9Ad TagsCodes generated by ad networks that need to be included on web pages or within mobile apps where ads need to display
  10. 10Ad FraudMany forms of ad fraud exist, but at a basic level, it relates to companies serving ads to fake ad inventories by using bots or automatically refreshing pages to increase views
  11. 11Ad Blockingis the process of using software that blocks ads from displaying
  12. 12Anchor AdsAlso known as sticky ads. These are ads that stay fixed at a particular position on the screen even while the user scrolls up or down on the page
  13. 13Bumper AdsThese are very short video ads(6 secs) that are inserted on videos either before, during or after the video
  14. 14Interstitial AdFull-page ads that tend to serve during transition points within a web page or mobile app. The ads are loaded in an iframe that displays over the content of the current app or page.
  15. 15Native AdsAds that tend to blend in with the content of the page. They are often designed similar to web page content to provide a seamless experience to users and behave very similar to content from the publisher’s website
  16. 16Video AdsAds that display within video formats
    (before, during or after the video plays)
  17. 17Display AdsFor traditional banner advertisements that serve on mobile or desktop web pages
  18. 18Expandable AdsAds that can expand beyond the original ad unit size after initiated by some form of user action
  19. 19Estimated EarningsOften showcase your ad earnings for a given period
  20. 20ViewabilityAmount of time a user saw an ad
  21. 21GeotargetingProcess of showing ads to users based on geographical factors such as device location and zip codes
  22. 22CTR"Click Through Rate"
    Relates to how many times users clicked on an ad divided by the number of times that ad was displayed to users
  23. 23CPMCost per thousand impressions
    For an advertiser relates to the cost of showing an ad for 1000 served impressions
  24. 24eCPMEffective cost per thousand impressions and is a metric used by publishers to determine the actual rate they’re earning from their ad inventory
    (Total Ad Earnings/Impressions) x 1000
  25. 25vCPMViewable cost per thousand impressions
    An impression is only counted/viewable when at least 50% or more of an ad was viewable by the user on the screen for at least one to two seconds
  26. 26CPVCost per view and is a metric used with video advertising
    (Total Cost/Total Views)
  27. 27Pageviews Per UserThis relates to the average amount of page views users generate when visiting a website
  28. 28RPMRevenue per 1000 impressions
    (estimated earnings/pageviews or impressions x 1000)
  29. 29Page RFMRPM related to a specific page of your website instead of your site as a whole
  30. 30Ad RPMRPM related to a specific ad on your website
  31. 31A creativeThe image, gif or file used to display the ad
  32. 32Daisy ChainingThe creative needs to call multiple third-party ad servers
  33. 33ImpressionWhen a user views an ad on a page or when an ad is displayed on a webpage
  34. 34Blank ImpressionBlank ads or unfilled impressions and occur when blank ads are displayed on a website
  35. 35RemnantAd inventory that is available to advertisers but has not been sold
  36. 36Fill RateHow many ads were shown compared to the number of ad requests that were made
  37. 37BackfillAds that you can use when for some reason ads that were reserve did not serve
  38. 38Line ItemTerm commonly used in Ad Exchange or Google Ad Manager. Line items represent an advertisers commitment to purchase ad inventory and can house information such as where and when ads will show
  39. 39Guaranteed Line ItemLine items that a publisher contractually require to be served a specific number of impressions with additional specifics such as ad size, traffic geography, etc
  40. 40Non-guaranteed Line Itemline items are not reserved nor contractually obligated to deliver ad impressions
    Examples: Network, Bulk, Price Priority
  41. 41An OrderAgreement between a buyer and publisher regarding an advertising campaign
  42. 42Google AdsenseAd network that allows web publishers to monetize their website traffic with text, image, video, and native ads
  43. 43Ad ExchangePremium version of AdSense, and also a Google-owned ad network of sorts
    500k Min Monthly Visitors
  44. 44Google DFPGoogle DoubleClick For Publishers is an ad server that provides publishers with ad inventory management and reporting features
  45. 45Google Ad Manager GAMA combination of both Google Ad Exchange and DoubleClick For Publishers as a unified platform that provides publishers with ad serving services
  46. 46Google AnalyticsGoogle’s traffic tracking and analytics tool that gives publishers insight into traffic origins, and popular pages on their website
  47. 47Google Publisher ConsoleTool helps publishers to troubleshoot ad performance and overlays directly onto their website or app
  48. 48AMPAccelerated Mobile Pages
    A project supported by Google to provide web publishers with a way to serve web page very quickly for mobile devices
  49. 49In-DisplayAds are shown on the same page while the user is watching a video
  50. 50In-Stream VideoAds are shown before, during or after a video gets played.
  51. 51OTTOver-the-top
    TV content being delivered via the internet without needing to subscribe to traditional TV services (Netflix)
  52. 52CTVConnected TV
    Refers to smart TVs only that are connected to the internet and not other mobile and desktop devices (Roku)
  53. 53VASTVideo Ad Serving Template
    Industry-standard script that helps provide video players with information on which ads to display, how to display it, when and functions it should offer.
  54. 54VPAIDVideo Player Ad-Serving Interface Definition
    contains a code that runs in video players. This code enables ads to become interactive within a video player by adding functions like “read more” buttons and overlays.
  55. 55PassbackSetting up a passback ensures that you monetize an ad if a minimum CPM floor for an ad cannot be filled.
  56. 56Video DiscoveryNative advertising where a user is prompted to discover more content with a focus on video content
  57. 57OptimizationProcess of performing various tasks and implementing methods to optimize ad earnings for a publisher
  58. 58ProgrammaticAdvertising that entails using machine learning and technology suites to buy and sell ad inventory with a data-driven process
  59. 59Programmatic GuaranteedType of programmatic advertising enables a programmatic buyer to agree beforehand or guarantee a cookie/device ID matched audience for a fixed price
  60. 60In-app AdvertisingAdvertising that happens within a mobile app ecosystem and can include different types of ads such as banner, interstitial, native and video ads
  61. 61Real Time BiddingTechnology-driven auction process where ad impressions are bought and sold almost instantaneously
  62. 62DSP Design Side PlatformPlatform where advertisers can buy digital inventory to easily and more directly connect with sellers in a programmatic and real-time ecosystem
  63. 63Bid ScalingUsed to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.
  64. 64Lazy LoadingInstead of all the content of a web page being downloaded and loaded all at once, content only loads when the users visit that specific part of the screen as they scroll down
  65. 65Ad RefreshPublisher reloads ads on a page at an every 30, 60, 90 seconds or even a custom setting
  66. 66PMP Private Marketplace DealsA direct deal made between a publisher and buyer for programmatic ad inventory. A PMP can also be called Preferred Deals
    (Higher Rates for Ad Inventory)
  67. 67Asynchronous renderingLoads the page content independently from the ads. This means that if for some reason a creative takes a while to load, the page content will continue loading regardless.
  68. 68Synchronous renderingMakes content and ads load on a page depending on the order the browser reads them
  69. 69Key-Value PairMetric is often used within the Google Ad Manager and contains two data items, the key, and value. It allows for flexibility on DFP/Google Ad Manager targeting and helps you to do custom targeting on specific pages
  70. 70Dynamic AllocationAllows publishers to maximize the yield on remnant inventory by giving Ad Exchange and AdSense a chance to bid on ad inventory
  71. 71DiscrepanciesRevenue and impression discrepancies between ad servers and ad network dashboards
  72. 72Revenue Attribution UTM TrackingAttributing revenue to specific traffic sources
  73. 73ForecastingUsually be done through an ad server and helps publishers estimate the amount of ad inventory their site or app has available in the future
  74. 74Frequency CappingLimits the frequency of a line item serving to a user during a specific period
  75. 75RoadblockRule that can be implemented using Google Ad Manager which allows the publisher to block specific ads or creatives from showing on a web page
  76. 76Yield ManagementProcess of maximizing ad inventory revenue through the improved selling of inventory, making direct deals with advertisers, inventory management and more
  77. 77GDPRGeneral Data Protection Regulation is a set of personal data regulations created for EU citizens. It changes the way businesses stores and collects data from its users from the EU
  78. 78Organic TrafficRefers to web traffic derived from either desktop or mobile searches through a search engine such as Google
  79. 79SEOSearch Engine Optimization
    Process is optimizing a website to rank higher in a search engine. SEO is merely one of the many methods publishers use to send traffic to their sites
  80. 80Google Search ConsoleFormerly known as Google Webmaster Tools, is a dashboard where publishers can check their website’s SEO performance within the Google search engine
  81. 81Mobile TrafficTraffic that only originates from mobile sources such as phones, tablets, and other smart devices
  82. 82Referral TrafficOften reported in Google Analytics and refers to traffic that originates from outside the Google search engine
  83. 83Direct TrafficTraffic generated on a website that originated from a user typing in the website address directly into the browser
  84. 84ONOOwned and Operated
  85. 85PubfigFreestar's Core Headerbidder Product
  86. 86SSP'sSupply Side Platform
    (Triplelift, Rubicon, Sharethrough)
  87. 87JIRAWe use JIRA to formally submit User Stories that serve a new task or initiative for Analytics requirements.
  88. 88TrelloWe use Trello to track new requests and tasks into our team's workflow
  89. 89GCRGranular_client_report
  90. 90SRRSite Revenue Report
  91. 91SQLSQL is a domain-specific language used in programming and designed for managing data held in a relational database management system, or for stream processing in a relational data stream management system.
  92. 92(Cloud) SpannerSpanner stores all entity and relational data for managing everything from accounting systems to publisher configurations.
  93. 931P and 3P1st and 3rd Party Data
  94. 94FADFreestar Admin Dashboard
    the source of truth for Freestar publisher data. Much of the onboarding process is also performed in this dashboard, including adding sites, companies, tags, etc. Data inside the dashboard makes it easily accessible to automate accounting and reporting
  95. 95Pre-fetch technologyGathers data about programs to also help them start faster
  96. 96ComscoreA media measurement and analytics company that provides analysis of the audience composition of a website. It is a widely used tool by publishers, brands, and media agencies.
  97. 97TALTraffic Assignment Letter
    Publishers Sign- Tells Comscore to include their site in our collective ranking
  98. 98ROAReturn on Ad Spend
  99. 99—

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Flashcards on Flipcards, created by Michael Oberender on 06/12/2020.
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