Flashcards
A2 Media Unit 3
Cards in this deck (21)
- 1Reinforcement TheoryKLAPPER
- Media reinforces existing attitudes and beliefs
- More likely to be influenced by school, religion, family etc.
- Only time media has strong influence is when introducing new concepts - 2InterpellationALT HUSSER
- Constitutive process where individuals acknowledge and respond to ideologies, thereby recognising themselves as subjects
- Internalising cultural values - 3HORCKHEIMER AND ADORNO- Form of 'interpellation'
- Homogeneity of mass media causes the interpellation of a passive audience
- Desire reoccurring tropes and storylines which only work to further stultify them - 4Two-step flowLAZARFELD AND KATZ
- Corrects Hypodermic syringe
- Audience = part of society
- 1940's elections -> more affected by other
- Information is mediated with idea from opinion leaders
- Social factors = important - 5SARTREDefinition of identity:
- Self is created and re-created in very moment of life through choice manifested in action - 6POULOUS (et all)- 1975
- 6 yr olds watch an episode of lassie or a neutral programme
-Those who watched Lassie spent more time helping puppies in distress
- Links to SARTRE - if identity is actions, media can have large effect on our identity - 7FOUCAULT: IDENTITY- No 'real' identity
- Communicated to others through your interactions with people
- Not fixed
- Shifting and temporary - 8LEV VYGOTSKYDefinition of identity:
"THROUGH OTHERS WE BECOME OURSELVES" - 9BOYD"ONLINE YOUTH HAVE TO WRITE THEMSELVES INTO BEING"
- 10MASLOW- Hierarchy of needs
1 Self-actualisation (Morality, creativity)
2 Esteem (self-esteem, confidence)
3 Love/Belonging (Family, friends)
4 Safety (Security of body, possessions)
5 Physiological (Food, water)
- All shape identity - 11Uses and GratificationsMCQUAIL: Personal identity
KATZ: Connection and separation
RUBIN: Passing time, companionship
- Uses and interactions will shape identity
eg. Companionship allows isolation - 12Agenda setting function theoryMCCOMBS AND SHAW
- 1960's Presidential election
- Correlation between issues voters found important and those with large media coverage
- Cues to suggest importance (Selection, omission and framing) - 13FOUCALT: POWER- Cannot 'have' power
- It is EXERCISED
- Power creates knowledge; media will present leading ideologies as fact - 14BAUDRILLARD- Media presents 'Reality' to support the agenda of those in power
- HYPER-REALITY: Media's re-presentation become more real
-SIMULACRA: Artificial representations which no longer resemble the original - 15Pro-social behaviourVoluntary actions that are intended to help or benefit another individual or group of individuals
- 16StultifyCause to lose ambition/interest
- Apathy - 17UnmediatedWithout anyone or anything intervening or acing as an intermediate
- Direct - 18HomogeneousOf the same kind/alike
- 19Post-modernism- Mass media and popular culture = most important and powerful institutions
- Increasingly dominant in sense of reality and how we define ourselves and the world around us
- Reality + media = blurred - 20PerformativityBUTLER
- Gender = produced through discourse
- No identity outside of language
- Gender isn't something you 'are' its doing you 'do' - 21Hypodermic SyringeTHE FRANKFURT SCHOOL
- Linear communications theory
- Passive audience
- Unmediated
- Audience = Homogeneous
- Still prevails as how people view the media and its influence (eg. moral panics)
Information
- Description
- Flashcards on A2 Media Unit 3, created by Bryony Martin on 04/06/2015.
- Created by
- Bryony Martin
- Views
- 0
- Rating