Flashcards
DEMOGRAPHIC MARKET SEGMENTATION
Cards in this deck (6)
- 1DEMOGRAPHIC MARKET SEGMENTATION 11. The process of dividing the market into smaller and smaller target markets, to supply a product that meets key customer needs. The most common approach to market segmentation.
- 2DEMOGRAPHIC MARKET SEGMENTATION 22. Provides a wealth of information businesses can use in practical ways such as communications, finding new customers, developing products, engineering or re-engineering internal processes to better meet the needs of key customers.
- 3DEMOGRAPHIC MARKET SEGMENTATION 33. Analyses and profiles your customers and/or markets by variables that all customers and markets share, such as age, , education, employment status, family life cycle, gender, income, nationality, religion, sexuality.
- 4DEMOGRAPHIC MARKET SEGMENTATION 44. A cross tabulation looks at the intersection of the variables
- 5DEMOGRAPHIC MARKET SEGMENTATION 55. Compare age categories and education categories and this intersection gives a strong indication of how well educated or not your key customers are by their age group.
- 6DEMOGRAPHIC MARKET SEGMENTATION VARIABLESage, education, employment status, family life cycle, gender, income, nationality, religion, sexuality.
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- Flashcards on DEMOGRAPHIC MARKET SEGMENTATION, created by jackieburns10 on 10/08/2015.
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- jackieburns10 · Aug 2015
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- Feb 19, 2016
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