Flashcards
Week 3
Cards in this deck (6)
- 1Online transacation frictions1. delivery times
2. uncertainty about "fit and feel"
3. cost of returns (time and money) - 2Offline world frictions1. Search
2. Geography
3. - 3What do we mean by "search friction"?This refers to costs and time a buyer has to go trhough to search for a trading partner prior to transacting
- 4What do we mean by "geographical friction"?This refersto costs and benefits imposed by the location the buyer lives in
- 5Long tail (definition)The portion of a distribution of items that have large number of items far from the "head" of the distribution, meaning that those products are in low demand
- 6—
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- Flashcards on Week 3, created by Carlo Marmo on 18/08/2015.
- Created by
- Carlo Marmo
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