Flashcards
Chapter 3 Internet Mktg - Flashcards
Cards in this deck (39)
- 1“the act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to a group of people or community (the crowd), in the form of an ‘open call’.Crowdsourcing
- 2a distributed problem-solving and production model” one which often relies on an active community in order to be successful.Crowdsourcing
- 3Wikipedia is an example of what Clay Shirky callsCognitive Surplus.
- 4. One of the more widely known and non-commercial examples of crowdsourcing in the online world isWikipedia
- 5an online encyclopedia offering more than three million articles in the English language version alone.Wikipedia
- 6A person without formal training or professional credentials in a specific field.Amateur
- 7A document giving essential information concerning the problem that needs solving.Brief
- 8A term used in the advertising industry to describe people who produce creative products. For example designers or copywriters.Creative
- 9An online community working together on a single project.Collaboration
- 10A shared intelligence from the collaboration of many individuals.Collective intelligence
- 11A social network of individuals who interact through a specific medium.Community
- 12A large undefined group of people made up of many online individuals.Crowd
- 13Taking a job traditionally performed by a professional and distributing it to an undefined, generally large group of people in the form of an open call.Crowdsourcing
- 14A form of crowdsourcing also known as collaborative tagging, social classification, social indexing or social tagging. The practice and method of collaboratively creating and managing tags to interpret and categorize content. Ideation A process during which new ideas are created.Folksonomy
- 15A process during which new ideas are created.Ideation
- 16Legal property rights over intangible creations of the mind, both artistic and commercial.Intellectual property (IP)
- 17The incorporation and use of crowdsourcing platforms to source marketing and communications solutions.New agency model
- 18When a request is made for anyone to submit solutions to a problem.Open Call
- 19In the context of Crowdsourcing this is when a cooperative activity is initiated and voluntarily undertaken by members of the public, not by a client or crowdsourcer.Open Source
- 20Work is conducted outside of an organisation by a specific defined individual or group of people.Outsourcing
- 21Fully executed creative work requested by crowdsourcing platforms that is not paid for upfront, and is only paid for when the work is chosen or accepted. Work that is not selected is not paid for.Spec work
- 22Various kinds of media content, publically available, that are produced by endusers.User-generated
- 23A simple website that can be edited in real time by a number of users.Wiki
- 24The collective knowledge, opinion or skills of a group of individuals rather than a single expert used to solve a problem. Usually used for consumer feedback and new product development.Wisdom of the crowd
- 25The term “crowdsourcing” was first coined by technology commentatorJeff Howe
- 26The term “crowdsourcing” was first coined by technology commentator Jeff Howe in a ____ in ____.Wired Magazine article, June 2006
- 27an open contest run by the British government in 1714.Longitude Prize
- 28made the most significant contribution to the solution with his work on chronometers, and is generally considered the winner.John Harrison
- 29an interactive artwork: an LED display integrated into the walls of a tunnel along Leidschendam’s main traffic routes.Tunnel Journal
- 30Crowdsourcing is used to source ideas, often for new or existing product development. This means the community is tasked with creating ideas from scratch while also improving on and ranking ideas.Invention
- 31New content is created, owned and maintained by a community on an already existing platform.Creation
- 32crowdsourcing is used to create new content by organizing already existing content.Organization
- 33aims to predict trends by asking the community to submit ideas and vote for them.Prediction
- 34The crowd’s knowledge is used to improve an existing product or suggest new products.Product development
- 35crowdsourcing is used to generate business ideas or product concepts, and often funding as well. Crowdsourcing can also connect those who have business ideas with those who can provide the funding to get them off the ground.Initiatives and new business
- 36Crowdsourcing in a communication sense is used primarily within the advertising and marketing industry. It involves the crowdsourcing of ideas for the communication of a brand message, advertising message or value proposition.Communications ideas
- 37This is where the process is centrally controlled by a guiding force that channels ideas and formalizes the entire process.Centrally controlled
- 38the community controls the process and the ultimate outcome.Community controlled
- 39—
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- Flashcards on Chapter 3 Internet Mktg - Flashcards, created by Musngi Janelle on 28/09/2021.
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