Flashcards
Exposure (Perception)
Cards in this deck (11)
- 1ExposureSensory organs (V senses) are activated and the proessing begins with sensation
- 2Absolute ThresholdThe lowest level at which a stimulus can be detected by a consumer
- 3Deliberate ExposureConsumers seek info that will help achieve certain goals
(Immediate/long-term) - 4ImmediateWatch TV for entertainment
- 5Long-termExamine a corporate website you plan to make a career with
- 6RandomI.E. - consumers driving may hear commercials, see billboards (not on purpose)
- 7VoluntarySeek commercials for various reasons i.e. purchase goals or entertainment
- 8Examples of voluntary exposureConsumers who:
- click on pop ups
-Deliberately visit a firms homepage
- "opts - in" to receive email based promotions - 9Selective ExposureConsumers actively choose whether or not to expose themselves to info
- Not successful in gaining exposure, marketers will have lost communication - 10Examples of Selective ExposureShopping Aisles: Not everyone goes down every aisle (highly selective)
- 11Ad avoidance1. Zipping: f.f. through commercials
2. Zapping: switch channels
3. Muting: turn the sound off during commericals
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- Flashcards on Exposure (Perception), created by Madeline McCorma on 20/10/2015.
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- Madeline McCorma
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