Flashcards
Survey Research
Cards in this deck (7)
- 1QuestionnaireQuestionnaires offer a standardized method of collecting both quantitative and qualitative data from individuals a survey can be an excellent tool for gathering information about memories knowledge personal experiences attitudes and behaviors.
- 2Response BiasYour survey matches as closely as possible the authentic thoughts feelings and interests of our respondents when a gap opens up between the real views of your respondents and the data that appears in your completed survey forms.
- 3Double barrelled questionCombined two questions in one.
- 4Leading questionReveal what results you are expecting as you begin preparing your survey form.
- 5Likert scaleYou will have to make a number of key decisions including the type of question. You can choose from a level of agreement scales also known as likert scales multiple choice or open-ended questions.
- 6JargonTechnical terms whenever possible minimize ambiguity and the questions and response options by thinking about how they might be interpreted by different people on a practical level use clear legible font and format.
- 7Pilot testingThis involves trialing your test survey on a group of people ideally from a similar demographic background to your intended respondents review the answers that give to ensure the questions are getting at what you are interested in finding out if possible make pilot testing an open discussion process where you probe whether respondents found the questions clear or confusing and why survey design requires continual refinement it is not a linear process and you will need to circle back to adjust earlier decisions as you move along take the feedback from pilot testing.