3870723
Description
Flashcards by Funke Oduwole, updated more than 1 year ago
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Created by Funke Oduwole
almost 11 years ago
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| Question | Answer |
| Aims | a generalised statement of where the business is heading |
| Ethos | the distinguishing character of a group of people |
| Mission | an aim expressed in a particularly inspiring way |
| Mission Statement | a short passage of text that sums up the organisation's mission, usually displayed on the company's website |
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