Flashcards
CCM
Cards in this deck (5)
- 1Sources of a strong COO brandauthencity
differentiation
quality standards
expertise - 2Country brand dimensionvalue system
heritage & culture
good to do business
quality of life
tourism - 3Focusing COOcultural area
macro region
country
region-city - 4Country image dimensionsinnovativeness
design
prestige
workmanship - 5Key factors of consumer behaviorfocus on quality
cultural similitude
global accessibility
Information
- Description
- Flashcards on CCM, created by Asia Asanbayeva on 27/10/2015.
- Created by
- Asia Asanbayeva
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