Flashcards
IM 7 New product development
Cards in this deck (17)
- 1Benefit of success innovationFinancial,
Reputation to customer,
Motivation for employees,
Reputation to potential recruits,
Attractive to partners,
Improve productivity - 2Risk with (product) innovationFinancial,
Technological,
Operational,
Market,
Competitor,
Organisational - 3DiscoverSearch customer, tech, competitors, regulation
Scan for
Opportunities, Threats - 4DefineFocus and propose
Interact with customers
Investment = Sunk cost
Weed out the weakest concept (Funnel) - 5DesignPrototype,
- 6EvaluateCommercial and operational feasibility,
Market attractiveness,
Capabilities & Strategy,
Barrier to acceptance,
Impact upon society - 7ReviewWhat went well, What less well?
Learning, and improve
Stage-gates - 8Measuring New product developmentProductivity and Market impact (sale figures),
Speed to market,
Quality,
Overall fit - 9Relation of cost and different phases of NPDMore progress --> More Cost!!!!
- 10What stage-gate looks like? (Each component)Stage -> Presentation -> Decision -> Gate
- 11What stage-gate looks like?(Each stage)Search, Detailed investigation, Development, Test & Validate, Production
Depends on user!! - 12Lead user?A group of user face general market needs but a months or years before majority.
- 13Product championSomeone who creates and develops the product ,
Support / advocate the development of product,
Coordinate with lead users, suppliers, complementors - 14Benefit of stage-gateSeparate evaluation from their performance (not mark your own homework),
Guard optimism bias,
Evaluate on prospect not past commitment,
Reduce project slipping,
Fair, and transparent,
Encourage creativity,
Encourage accountability,
Focus resources,
Weed out weak project,
reduce rework - 15Application of stage-gate (problems)Selection is political,
- 16Problem of stage-gateProject can not evaluate side-by-side(some dependent with other projects, or critical path),
Some project are short term, or long term (need to balance) - 17Common cause of failure in NPD(Segway)
No clear user needs,
Expensive,
Too long to develop,
Regulation,
Not differentiate from competitors,
Compete with own product (Digital cam),
Not align with business portfolio,
Not meet technical specification
Information
- Description
- Flashcards on IM 7 New product development, created by Pe Chichareon on 24/12/2015.
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- Pe Chichareon
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