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Flashcards

Qualitative versus Quantitative Research

Cleo Smiley reasearch methods Graduate Record Examination (GRE) English 50 cards

Cards in this deck (50)

  1. 1A good Research question:...-Provides focus and purpose to research
    – Prevents vagueness
    – Focuses activities of researcher
    – Provides testable hypotheses
    – To ultimately improve and amend practice
  2. 2A poor Research Question:...Likely to lose favour with ethics committees, funding bodies
  3. 3What are important considerations for a research question?Has the question already been answered
    • If it has – can it be modified for relevance to my field
    • Current vs old
    • Relevance
    • Of interest
    • Is it answerable (NB resources)
    • Is it ethical
    • Are potential researchers sufficiently knowledgeable
    • So what
  4. 4What is the feasibility of research questionsAll research questions cannot be answered
    • Important points to consider:
    – Is the research question answerable
    – What sample size will I need
    – How much time is available
    – What resources do I have
  5. 5What are reasons to ask research questions?To test a hypothesis – especially in experimental research
    • To evaluate a situation
    • To improve clinical practice
    • To explore feelings and attitudes
  6. 6What are four essential categories?– Explaining
    – Describing
    – Controlling
    – Exploring
  7. 7How do you answer the research question?Develop a structure for the project
    • Define aims and objectives
    – Often confused
    – Aim: intention or goal of research
    – Objective: means by which we achieve the aim
    • Number of objectives outweigh number of aims
  8. 8What are objectives to answer a research question?Possible objectives:
    – To search the available literature covering public awareness of the health
    professions
    – To explore possible means of targeting the general public
    – To decide survey limits and sample size
    – To submit a research proposal
    – To produce a draft questionnaire
    – To obtain ethical approval
    – To pilot the questionnaire
    – To rework the questionnaire
    – To distribute the questionnaire
    – To analyse the data
    – To write up the project
    – To submit the report
  9. 9What are potential objectives?Decide on participants – university students, college students, from
    which course, age,
    • Explore previous research on healthy eating behaviour
    – in group of choice
    – in different groups (as comparison)
    • Design a research tool – survey, questionnaire, interview questions
    • Define outcome – what is healthy eating behaviour
    • Ethical approval
    • Pilot the tool (and amend if appropriate)
    • Conduct the study
    • Analyse and disseminate
  10. 10What is the research process?Identify gap in knowledge
    • Formulate research question
    • Define aims and objectives
    • Design research and obtain ethical approval
    • Pilot work
    • Collect data
    • Analyse data
    • Interpret findings
    • Come to conclusions
    • Disseminate findings
  11. 11Research outputs should be:Valid: True properties – measuring what you are trying to measure
    • Internal validity: is methodology valid, any biases, inappropriate methods,
    systematic errors
    • External validity: applicability beyond experiment, ‘generalisability’
  12. 12Research outputs should be:Research should be reliable
    – Repeated outputs should be consistent
  13. 13What is a hypothesis?• Hypotheses state expected relationship/difference between
    variables or factors
  14. 14How are hypotheses tested?Hypotheses are tested by gathering and examining data
    • Data are gathered in experiments and surveys in order to measure
    variables
    • Data can be gathered in any environment – lab, hospital, school,
    prison, university, homes, kitchens, rabbits, brain cells etc…
    • Data are PLURAL (sing. datum)
  15. 15What is a null hypothesis? H0The hypothesis that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.
    H0: There are no gender differences in calcium intake in school
    children
  16. 16What is the alternative hypothesis? H1H1: There are gender differences in calcium intake in school
    children
    – Depending on question may have numerous alternatives
  17. 17What is the purpose of research in terms of hypotheses?To gather evidence to reject H0.
  18. 18What are 2 types of research?1. Qualitative
    2. Quantitative
  19. 19What is Quantitative research?Quantitative (objective, hard science; factual)
    – Testing hypotheses
    – Experiments and statistics
    – Collect and manipulate numbers and data
    – How many Xs are there
  20. 20What is qualitative research?Qualitative (subjective, soft science; perceptual)
    – Generates ideas – what is X, why is X, how does X feel
    – Explores perceptions, opinions, attitudes, experiences
    – Involves observing and interpreting human behaviour
    – Seeks to explain behaviour by uncovering beliefs, motives
    – Collects and uses no numbers
  21. 21What are research tools for quantitative research?– Clinical trials
    • RCTs (independent and dependent variables)
    – Experiments
    – Surveys
    – Questionnaires (closed questions)
    – Measurements
    – Observations of performance/compliance
    – Likert scales (eg 1 to 4)
    • The quality of undergraduate diet is optimal
    – 1strongly agree 2agree 3disagree 4strongly disagree
  22. 22What are research tools for qualitative research?Qualitative
    – Interviews
    – Focus groups
    – Recorded conversations
    – Questionnaires (open questions)
    – Discussion forums (on line)
    – Observation of behavioural traits
  23. 23Quantitative research in healthNumber-based experiments, observations, surveys
    • Majority of health research is quantitative
    • Application of statistical and mathematical techniques
    • Modern history – epidemiology in 1800s
    – John Snow (1854) London cholera outbreak
    • Deaths were not random – clustered around a single water pump
    • Quantified deaths and proximity to pump
    • Study of quantifiable variables
    • Can establish whether relationships exist between variables
    • A strong player in evidence-based practice
  24. 24Qualitative research in healthUsed to establish causal relationship
    • Relative importance of causal mechanisms
    • Determine differences between groups (patients, practices)
    • Assess validity and efficacy of equipment, diagnostic tools,
    interventions
    • Monitor change over time
    • Captures snapshot of situation at a given time
  25. 25Definition of distributionn
  26. 26Definition of frequencyn
  27. 27Definition of prevalencen
  28. 28Definition of mean, median, moden
  29. 29Definition of correlationn
  30. 30Definition of probabilityn
  31. 31Definition of p valuen
  32. 32Definition of incidencen
  33. 33Definition of trendn
  34. 34Definition of errorn
  35. 35Definition of cause vs effectn
  36. 36What do quantitative experiments include?Experiments
    – Controlling a set of conditions
    – Modifying a single variable
    – Test and compare outcomes
    – Carried out in a controlled manner
  37. 37What do quantitative observations include?Observations
    – Examining and evaluating a set of conditions
    – No modification or control
    – Questionnaires, sampling, systematic reviews
  38. 38what are criticisms of quantitative research?Limited exploration of human issues
    • Includes only the observable
    • Science-dominated
    • Not holistic
    • Target driven
  39. 39Qualitative research in healthAdopted in healthcare since 1970’s
    • Enable study of experiences, perceptions, beliefs, motivations,
    intentions, behaviour
    • Studies factors which cannot be measured
    • interactive, responsive, holistic
    • Exploration not experimentation
    – eg explore patient perceptions of healthcare staff
    • “if I have a serious decision to make that might affect my whole life, I want to be
    sure I am dealing with someone who knows what its all about, not an amateur”
    – Clack (2004) Medical Education, 378, 177
  40. 40Why use qualitative researchPotential useful tool to answer research question
    • May be used to explain unanticipated or odd findings
    • Obtains human perspective and opinions which statistics might not
    identify
  41. 41criticisms of qualitative researchUnscientific
    • Subjective
    • Anecdotal
    • Impressionistic
    • Prone to bias
  42. 42What is nominal data?Nominal data
    – Numerical code to categorize characteristics
    – Numbers do not convey quantity (simply a label)
    • male = 1, female = 2;
    – Numbers can not be added etc
  43. 43What is ordinal data?Ordinal data
    – Natural ordering, positioning or rank
    – Intervals between categories not equal
    – Intervals are sequential
    – Closed-ended questions on Likert scale
  44. 44What is interval data?Similar to ordinal data
    – Accepted scales – regular measurable intervals
    – Absolute and continuous
    – Interval between points are equally split
    – Eg temperature
    – Likert scales rarely interval
  45. 45What is ration data?Ratio data
    – Interval data except has a natural zero point eg time t=0,
    temperature 0 Kelvin
    – Intervals equal in magnitude
  46. 46What is Non-numerical data?Qualitative data
    • Can generate fresh theories (grounded theory)
    • GT develops theory from data
  47. 47What are Open-ended questionnaires?Open-ended questionnaires
    – Subjects respond in own words
    – Easy to ask but difficult to analyse
    – Cheap and anonymous
  48. 48What are • Interviews?Interviews
    – One-to-one or (focus) groups
    – Audio or video recorded in combination with written notes
    – Probe ideas from interviewees in structured or unstructured way
    • Structured – questions asked in consistent and sequential way
    • Unstructured – requires expertise, free to move in any direction, difficult to
    analyse
  49. 49What are • Observations?Observations
    – No direct inquiry
    • Direct observation produces quantitative data
    • Participant observation produces qualitative data
  50. 50What are Written documents?Written documents
    – Transcripts
    – Analysed using content analysis
    – Data are often coded to aid interpretation

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Graduate Record Examination (GRE) reasearch methods Flashcards on Qualitative versus Quantitative Research , created by Cleo Smiley on 03/02/2016.
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