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Description
Flashcards by Sam Naidoo, updated more than 1 year ago
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Created by Sam Naidoo
over 8 years ago
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| Question | Answer |
| Blumler & Katz: Uses and Gratifications Theory | audiences look for 5 things when watching TV/Film: - escape - entertainment - education & information - social interaction - identification |
| Maslow's Hierarchy of Needs | |
| Young and Rubicam's Audience Classification System | Explorer - needs new experiences Aspirer - materialistic Succeeder - enjoys control Reformer - anti-materialistic and interlectual Mainstream - enjoys security, family values Struggler - need escape from their own lives Resigned - enjoy tradition |
| Two Step Theory | 1. product is seen by powerful audiences called "opinion leaders" 2. everyone else decides to follow the opinions of these people |
| Roland Barthes Code Theory | Enigma Codes - elements of mystery in the plot Action Codes - actions carried out in the plot to help the audience work out what is going to happen Semantic Codes - elements of the text which can be deconstructed and analysed to add meaning to the text |
| Todorov's Narrative Structure Theory | 1. Equilibrium 2. Disruption 3. Battle for Resolution 4. New Equilibrium |
| Vladamir Propp's Character Types Theory | - Hero - Villain - Dispatcher - Donor - Helper - Princess / Prize |
| Steve Neale's Genre Theory | 1. audiences enjoy TV shows because of "repetition and difference" 2. there is cycle that a genre goes through: - Form Finds Itself - Classic - Pushes the Boundaries - Homage - Parody |
| Robert Stam's Genre Theory | believes the genre concept doesn't exist and it is too hard to 'pigeon hole' texts to one genre. |
| Rick Altman's Genre Theory | Semantic Elements - visual, easy to identify elements, eg, guns for action Syntactic Elements - these are emotional theme elements such as love, revenge, grief. |
| Frankfurt School's Hypodermic Needle Theory | believes audiences are passive and are controlled by the media. Institutions inject audiences with social messages via the media |
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