Flashcards
Theories
Cards in this deck (12)
- 1Blumler & Katz: Uses and Gratifications Theoryaudiences look for 5 things when watching TV/Film:
- escape
- entertainment
- education & information
- social interaction
- identification - 2Maslow's Hierarchy of Needs
- 3Young and Rubicam's Audience Classification SystemExplorer - needs new experiences
Aspirer - materialistic
Succeeder - enjoys control
Reformer - anti-materialistic and interlectual
Mainstream - enjoys security, family values
Struggler - need escape from their own lives
Resigned - enjoy tradition - 4Two Step Theory1. product is seen by powerful audiences called "opinion leaders"
2. everyone else decides to follow the opinions of these people - 5Roland Barthes Code TheoryEnigma Codes - elements of mystery in the plot
Action Codes - actions carried out in the plot to help the audience work out what is going to happen
Semantic Codes - elements of the text which can be deconstructed and analysed to add meaning to the text - 6Todorov's Narrative Structure Theory1. Equilibrium
2. Disruption
3. Battle for Resolution
4. New Equilibrium - 7Vladamir Propp's Character Types Theory- Hero
- Villain
- Dispatcher
- Donor
- Helper
- Princess / Prize - 8Steve Neale's Genre Theory1. audiences enjoy TV shows because of "repetition and difference"
2. there is cycle that a genre goes through:
- Form Finds Itself
- Classic
- Pushes the Boundaries
- Homage
- Parody - 9Robert Stam's Genre Theorybelieves the genre concept doesn't exist and it is too hard to 'pigeon hole' texts to one genre.
- 10Rick Altman's Genre TheorySemantic Elements - visual, easy to identify elements, eg, guns for action
Syntactic Elements - these are emotional theme elements such as love, revenge, grief. - 11Frankfurt School's Hypodermic Needle Theorybelieves audiences are passive and are controlled by the media. Institutions inject audiences with social messages via the media
- 12—
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- AS - Level Media (Exam Part A) Flashcards on Theories, created by Sam Naidoo on 12/01/2016.
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- Sam Naidoo
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