Media Exam Terminology

carolyn ebanks
Flashcards by carolyn ebanks, updated more than 1 year ago
carolyn ebanks
Created by carolyn ebanks over 5 years ago


revision for BTEC Creative Digital Media Production

Resource summary

Question Answer
Stereotype Stereotypes can be negative representations of people they rely on ideas about the group that person is belongs to e.g. accountants are all boring. Stereotypes can be a very lazy method of characterisation. Stereotypes may be considered dangerous, as they encourage audiences to think large groups of people are all the same, and often have the same negative characteristics.
Genre A way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences. They both know what to expect from a genre.
Enigma A question that is not immediately answered and thus draws an audience into a text e.g. a body is discovered at the beginning of a TV detective drama. The killer's identity is an enigma. We watch to find out who the killer is.
Convergence The way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography. The iPad represents the convergence of books, TV, maps, the internet and the mobile phone.
Mise-en-scène The arrangement of everything that appears in the framing – actors, lighting, décor, props, costume – is called mise-en-scène, a French term that means “placing on stage.”
Demographic What media uses to target a population sample using age, gender, race, nationality, income, disability, education.
Denotation the actual description of an image e.g there is a boy in the sea the water is blue
Connotation meaning by association, the deeper meaning e.g. the boy is feeling cold and alone and isolated
Censorship Control over the content of a media text – sometimes by the government, but usually by a regulatory body like the British Board of Film censors.
CGI Computer Generated Imagery, Refers to the (usually) 3-D effects that enhance all kinds of still and moving images, from text effects, to digital snow or fire, to the generation of entire landscape
Code A sign or convention through which the media communicates meaning to us because we have learned to read it.
Technical codes All to do with the way a text is technically constructed – camera angles, framing, typography, lighting etc.
Visual codes Codes that are decoded on a mainly connotational level – things that draw on our experience and understanding of other media texts, this includes
Iconography Is concerned with the use of visual images and how they trigger the audiences expectations of a particular genre, such as a knife in slasher horror films.
Consumer Purchaser, listener, viewer or reader of media products.
Diegetic Sound Sound whose source is visible on the screen
Non Diegetic sound Sound effects, music or narration which is added afterwards
Genre The type or category of a media text, according to its form, style and content.
Hypodermic Needle Theory The idea that the media can ‘inject’ ideas and messages straight into the passive audience. This passive audience is immediately affected by these messages. Used in advertising and propoganda, led to moral panics about effect of violent video and computer games.
Media Platform This refers to the different ways that media content is delivered, mainly via TV, laptop, tablet, smartphone, cinema, video/computer game, printed page etc. for instance the BBC delivers content via TV, laptop and mobile device, and also through printed publications. Most media organisations deliver their content via a multitude of platforms.
Media product A text that has been designed to be consumed by an audience. E.G a film, radio show, newspaper etc.
Narrative code The way a story is put together within a text, traditionally equilibrium- disequilibrium, new equilibrium, but some text are fractured or non liner, eg Pulp Fiction.
Sound Effects Additional sounds other than dialogue or music, designed to add realism or atmosphere.
Uses and Gratifications Ideas about how people use the media and what gratification they get from it. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives.
Niche Audience is a small group of consumers who have a very unique interest
Mass Audience A large group of consumers who have the same interests (when viewing 'The Voice' you are part of a Mass Audience)
Individual consumption You are consuming media as an individual when you are reading on your phone or Kindle
Group Consumption You consume media as a group when you are at the cinema
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