We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our terms and conditions for more information.

Next up

Copy and Edit

Module 19 Measuring and delivering Marketing Performance

Description

Masters Marketing (Module 19 Measuring and delivering Marketing Performance) Flashcards on Module 19 Measuring and delivering Marketing Performance, created by leggolas on 07/04/2016.

Flashcards by leggolas, updated more than 1 year ago

	Created by leggolas about 8 years ago

Resource summary

Question	Answer
What are the 4Ps of marketing?	Product Price Place (distribution) Promotion
What are the different ways to measure performance in marketing?	Finance-based Balanced scorecard Benchmarking
What are the steps in designing a marketing metric?	1. Setting performance standards. 2.Specifying feedback. 3. Obtaining the needed feedback data. 4. Evaluating feedback data. 5. Taking corrective action.

Show full summary Hide full summary

Want to create your own Flashcards for free with GoConqr? Learn more.

Similar

3.1 Keywords - Marketing

Mr_Lambert_Hungerhil

Digital Marketing Strategy - The Essentials

Micheal Heffernan

What is Marketing?

Stephanie Natasha

Marketing and Distributing

Shannon Clarke

Design Tips for Non-Designers

Micheal Heffernan

Business Studies: Marketing

Harriet Glover

Calculating Content Marketing Strategy ROI

Rebecca Tarpey

Sensory Marketing

Paisley Williams

Unit 3.1: Marketing

nk_

Market & Technology Dynamics

Tris Stindt

Chief Marketing Officer (CMO)

takhmina1995

Browse Library