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Flashcards

The Planning Process

Natasha Tularam English 4 cards

Cards in this deck (4)

  1. 1What is the Planning GAP?The difference between the Desired Outcome and the Likely Outcome.
  2. 2Why is Planning Important?The Function of Planning is to minimise Conflict and to get the most for available resources.
  3. 3What are the Benefits of Planning?1. Reduce Risk- By taking into account all the likely out and creating a plan for them.
    2. Reduce Uncertainty: People knows what is expected of them and when
    3. Setting Targets and Standards: Targets & Objectives will be realistic.
    4. Guidance: Gives clear instructions to the people involved
    5. Gains Commitment: Acceptance+willing to work for it.
    6. Improves Decision Making: Progress can be measured.
  4. 4What is a Plan?A plan is the outcome of the Planning Process. It can be formal (Detailed & Written) or outlined ( Skeleton )

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Strategic Marketing Management
Created by
Natasha Tularam
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