Sociology - Content Analysis

Flashcards by idkimhannah, updated more than 1 year ago


Key facts of content analysis.

Resource summary

Question Answer
What causes a lack of consistency in results? If the categories are not clearly defined to all people - if they are not operationalised.
Why is it relatively cheap and easy? All you need is media and that is easily available from the internet.
Why can the results be presented as statistics? You're counting HOW MANY times and so the result is QUANTITATIVE.
Why is statistical data good? You can compare your results with other media.
What is a problem with content analysis? It does not generate detailed information or QUALITATIVE DATA.
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