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Cards in this deck (1)
- 1—1) Demographic
2) Geographic
3) Psychographic
4) Geodemographic
5) Benefits
6) Behavioral
Demographic and geographic segmentation are best used to ease the process of identifying customers. Whereas, in cases where it's necessary to find out the "why" aspect of consumer interest, psychographic, geodemographic, benefits or behavioral segmentation is a more ideal strategy.
These methods are based on the type of product/service offered as well as the goals set for the segmentation strategy.
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- Flashcards on Untitled, created by Joyce Voon on 23/08/2016.
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- Joyce Voon
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