Flashcards
Research Methods - Sociology
Cards in this deck (13)
- 1EthnographyType study which seeks to gain a clear insight into the "way of life" of a group
- 2Hawthorne EffectProblem in overt observations meaning participants will act "perform"
- 3MethodologyType of data which is required by the researcher
- 4ObjectivityExtent to which research is free from personal bias, opinions or values of the sociologist
- 5Primary DataData gathered first hand by the sociologist
- 6Quantitative DataInformation that appears as numbers or statistics
- 7Qualitative DataInformation that takes a descriptive form and a more personal account of the world
- 8RepresentativenessWhethere or not the people we study are a typical cross section of the group we are interested in
- 9ReliabilityWhether or not the research method can be conducted by someone else using the same participants and get the same or similar results
- 10Secondary DataData collected by someone else and published or written down
- 11SubjectivityExtent to which the research reflects the personal views of the sociologist, it is biased
- 12TriangulationUsing a combination of different research methods to counteract the weaknesses of each method
- 13ValidityExtent to which research data provides a true picture of the social world
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- Flashcards on Research Methods - Sociology, created by katielewis on 18/03/2014.
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- katielewis
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