(AQA) Conformity: Types and Explanations

Demi-Leigh Chalmers
Flashcards by Demi-Leigh Chalmers, updated more than 1 year ago
Demi-Leigh Chalmers
Created by Demi-Leigh Chalmers almost 4 years ago
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AQA Psychology A Level Social Influence - Types and Explanations

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Question Answer
Key Factors of Internalisation - Genuinely accepts group norms - Public and Private change - Become part of the way that the person thinks - Change persists in absence of other group members
Key Factors of Identification - Something about the group we value - Identify with group so want to be a part of it - May publicly change whilst privately having different values - Doesn't privately agree with group
Key Factors of Compliance - 'Going along with others' in public - Privately nothing changes - A superficial change - Behaviour or opinion stops as soon as group pressure stops
What is Normative Social Influence (NSI)? - About 'norms' i.e. what is considered normal within a social group - Stems from the need to be liked - Used to avoid rejection from others - Occurs in situations with strangers or to gain social approval/support from friends - Emotional Process
What is Informative Social Influence (ISI)? - About who has the better information - Stems from the need to be right - Used to avoid mistakes or being wrong - Occurs in new or ambiguous situations - Likely to happen in crisis situations i.e. 9/11 - Cognitive Process
Define 'Conformity' - Change in persons behaviour or opinions - Result of real or imagined pressure from person or group
Define 'Internalisation' - Take on majority view - We accept it as correct - Far-reaching and permanent change in behaviour - Present when group is absent
Define 'Identification' - We value something about a group - Therefore act the same way - Don't necessarily agree with everything that the majority believes
Define 'Compliance' - Superficial type of conformity - Outwardly go along with majority view - Privately disagree - Change only lasts as long as the group is present
Which Type of Conformity Can NSI Lead To? Compliance
Which Type of Conformity Can ISI Lead To? Internalisation
Positive Evaluation of ISI - Research Support - Lucas et al. (2006) - Asked students to answer maths problems - Greater conformity when questions were difficult - Most true for students who lack confidence in their mathematical ability
Negative Evaluation of NSI - Individual Differences - McGhee and Teevan (1967) - Does not affect everyone in the same way - People who don't care about being liked are less affected
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