Passive Audience Theory

Question	Answer
Passive Audience Theory	Hypodermic needle model, what media does to people.
Characteristics (Passive Audience Theory)	Audiences passively absorb information from media products into their minds without any thought or decision.
Advantages (Passive Audience Theory)	Those with media studies training are put in control of content so should deliver a better result for the consumer.
Disadvantages	Does not give enough weight to the individual; people respond differently to media products. Supports the idea that consumers "copy" what they see in the media, but normally this is only used for negative viewpoints.

Resource summary

	Created by Dylan King about 9 years ago