Flashcards
Soc Advertising mid term
Cards in this deck (24)
- 1Second creative revolutionnew media funding models created by the web 2.0, and changing patterns of media consumption
- 2Fragmentation of media audiencesvarious pressures in the new media, under the influence of new communication technology and deregulated media markets
- 3Media Vehicleas a digital technology reduces start-up cost for print, internet, and broadcast media
Ex: new media vehicle that is not supported by the traditional model - Social media websites - 4Gestalt psychologyrefers to the way people complete the circle of meaning from partial cues or prompts.
Inference goes beyond evidence - 5SupernormalHigher prices
Informs people that the brand is luxe, even if people have not tried it
Ex: mercedes, Jimmy Choo’s - 6Above the lineMost visible aspects of commercial communication can carry particular meanings, for consumer's advertisements that are placed ‘above the line’
TV, outdoor, the pres, cinema - 7Veblen EffectDemand for product reacts inversely with price changes. Price signifies quality positioning of the brand
High prices of prestige brand is an essential part of their brand positioning - 8False Consciousnesswhere modern individuals strive to stay autonomous against universal social factors, and where individualism takes shape in urban life
- 9Leisure classas a whole comprises the noble and priestly classes, together with much retinue
- 10Conspicuous Consumptionbroadly refers to consumption patterns prompted by symbolic significance more than material unity
Ex: replacing a bulky tv with a flat screen - 11Trickling- up effectbelonged to the underclass can be appropriated by the dominant upper class
Ex; Fake Louis Vuitton bags - 12Symbolic ViolenceEditors and people in position of power decide the ‘ins’ and ‘outs’ as sign values and significance to commodities
- 13“un-indicted co-conspirators”Often big companies are blamed for the consumerism of teenagers (usual suspects) but also teachers, public officials and parents need to be looked at
- 14Co-DependenceMutual need: dependence of two people, groups, or organisations on each other, especially when this reinforces mutually harmful behaviour patterns
- 151960’s + Counter cultureSocial movement to challenge conformity of mass society and the culture industry
Consumer goods changed to promote the individual consumer identity - 16After the 1960’s what 3 changes took place in the communicative practices?1. Brands critiqued mass consumer society in their ‘claims’
2. Brands pointed out the constructed nature of their appeals
3. Invoke the idea of an empowered and savvy individual consumer - 17Anti - AdvertisingStyle which harnessed public mistrust of communication → I.e. We know that you know we are trying to persuade you
1960’s saw a creative revolution → Advertising agency DDB by Bill Bernbach invented ‘anti-advertising’ - 18Open-Ended form of brandingBrand engages with cultural experiences of consumers; this prompts them to create media content that is registered online where it generates data that is used to assemble and manage markets
- 19Douglas Rushkofffilms 'Merchants of Cool' and 'Generation Like' examines how social media have evolved into a platform harnessing the productive activities of fans in the publicization, promotion and branding of products
- 20Sexual appealsPersuasive appeals that contain sexual information integrated within the overall message
- 21Sexual InformationAny representation that portrays or implies sexual interest, behaviors, or motivation and is often integrated within the advertisement as images, verbal elements, or both
- 22Types of sexual information in advertising- Nudity
- sexual behaviour
- psychical attractiveness( beauty)
- sexual referents(objects or events with sexual meaning)
-sexual embeds (subconscious) - 23PreppiesMay or may not care about learning and ideas, but they are concerned about getting decent grades.
Feared of being labeled a nerd
One’s commitment to a hedonistic good time must be publicly displayed
Encouraged to act sexy and consume alcohol and drugs
“Normals” - 24Bobo’sbelieve individual freedom of choice, social responsibility, and strong communities
- Hippies
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- Flashcards on Soc Advertising mid term , created by Kait Watters on 08/02/2017.
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- Kait Watters
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