Flashcards
Behavioural approach
Cards in this deck (3)
- 1Positive ReinforcementThe process of encouraging or establishing a pattern of behaviour by offering reward when the behaviour is exhibited.
- 2Negative ReinforcementA response or behaviour is strengthened by stopping, removing or avoiding a negative outcome or aversive stimulus.
- 3PunishmentOpposite to reinforcement because it is designed to weaken or eliminate a response rather than increase. It is an aversive event that decreases the behaviour that it follows.
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- Skinner, 1938. Operant Conditioning
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- april cottrell
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