Flashcards
FC 7C- Attitude and Behavior
Cards in this deck (18)
- 1Classical ConditioningStimulus -> Biological Response
*Pavlov - 2Classical Conditioning Stimuli1) NEUTRAL STIMULI- no response
ex: sound of bell before training
2)CONDITIONED STIMULI- acquired response
ex: bell sound triggering salivation
3) UNCONDITIONED STIMULI- natural response
ex: smell of steak triggering salivation - 3Classical Conditioning Response1) CONDITIONED RESPONSE- response to conditioned stimuli
2) UNCONDITIONED RESPONSE- response to unconditioned stimuli - 4Classical Conditioning Processes1) ACQUISITION- learning the association
2) EXTINCTION- losing the association
3) SPONTANEOUS RECOVERY- association returning after extinction but not as strong
4) GENERALIZATION- not specific to training
5) DISCRIMINATION- overly specific - 5Operant ConditioningBehavior -> Consequences
*Reinforcement shapes a behavior and when the reinforcement no longer happens, the behavior relapses (extinction) - 6Reinforcement vs. Punishment
- 7Reinforcement Types-POSITIVE: behavior -> reward -> more of that behavior
-NEGATIVE: behavior -> less punishment -> more of that behavior
-PRIMARY: natural; food, drink, pleasure
-SECONDARY: unnatural;money, grades - 8Reinforcement Schedules-FIXED RATIO: behavior is rewarded every time or every nth time
-VARIABLE RATIO: instead of rewarding exactly every nth time, it's sporadic
-FIXED INTERVAL: behavior is rewarded only after a set time interval, like 60s
-VARIABLE INTERVAL: instead of waiting exactly 60 seconds, the time changes - 9PunishmentDeterrent to behavior; opposite of reinforcement
- 10Operant Conditioned Learning-ESCAPE: innate response to stimuli
ex: touch stove and jerk away
-AVOIDANCE: learn to stay away from negative stimuli
ex: now know not to touch stove - 11Cognitive Processes in Associative Learning-LATENT LEARNING: passively soaking up knowledge over time
-PROBLEM SOLVING: step back, think, come up with solution
-INSTINCTS: innate knowledge to do or not to do something
*Affected by biological processes such as predispositions and instinctive drift - 12HabituationThe decrease or extinguishing of a response to a consistent stimulus over time
- 13DishabituationResensitization to a stimulus that had previously undergone habituation.
- 14Observational LearningModeling
*Bandura bobo dolls - 15Biological Processes that affect Observational Learning-MIRROR NEURONS: a neuron that fires when you and another person perform the same action; responsible for empathy
-BRAIN: - 16Elaboration Likelihood Model"Duel Processing Model"
1) CENTRAL ROUTE PROCESSING- think, analyze, draw conclusions
2) PERIPHERAL ROUTE PROCESSING- superficial details (looks, accent, etc.) - 17Social Cognitive TheoryWe learn how to behave by observing others in society rather than trial & error
- 18Factors Affecting Attitude Change-COMMUNICATOR: credibility of the source, trustworthiness, attractiveness
-MESSAGE: logic, emotion, content
-AUDIENCE: demographics, personality traits, preferences
-CHANNEL: how message is conveyed (radio, TV, print, face-to-face)”
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- Complete Flashcards on FC 7C- Attitude and Behavior, created by Victoria Whitfield on 04/05/2017.
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- Victoria Whitfield · May 2017
- Updated
- May 5, 2017
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