Flashcards
Psychology - Memory 2
Cards in this deck (18)
- 1What's an adverting cue?-Consumer associate with positive
-product triggers that memory. - 2How does repetition work?-keep repeating information
-ensure information will be moved into the long term memory
-do not forget that product. - 3How does not overloading work?-short and snappy slogans
-less space in the STM
-displaced slower than other pieces of information. - 4How does autobiographical adverting work?-old information or objects to evoke positive emotions
- associated with childhood memories -buy it out of nostalgia - 5What's the Wechsler Memory Scale?A neuropsychological test designed to measure different memory functions in a person.
- 6The aim of the Loftus, Braun and Ellis experiment.To see whether autobiographical advertising affects how consumers remember childhood experiences.
- 7The procedure?-A lab experiment using an independent lab design
-Asked 107 psychology students from the USA to complete a questionnaire
- to rate 20 questions about the likelihood of an event happening before they were 10
- 'Met and shook hands with a favourite TV character at a theme resort'
-One group given a Disney ad
-The control group was given a non Disney ad
-Rate the ad on how favourable it was
-Asked to complete the questionnaire again as they had issues coding. - 8The rest of the procedure? (Experiment 2)-Different experiment
-One with bugs bunny
-One with Ariel
-Non-Disney
-impossible when they were 10 - 9Results of the experiment?-65% of Disney group mentioned memories of Disney world
-and 74% said made them imagine the event.
-90% of Disney compared to 47% increased their scores from weeks 1 to 2
-made more confident that they personally had shaken hands with Mickey.
-More ad elements were used in the description for Disney. - 10Results for experiment 2-All groups increased.
-76% in the Ariel condition
-78% in the bugs bunny condition. - 11Conclusion?-Autobiographical advertising causes people to imagine they've experienced ad-suggested events
-Demonstrates autobiographical advertising can influence consumers past memories
-featuring impossible events, can lead to false or distorted memories. - 12Criticism oneLab experiments lack ecological validity.
-Artificial setting so, don't reflect real life. -Given the ads more attention
-Cant be generalised to real life - 13Criticism two-The sample is unrepresentative.
-There's an age bias, all college students st -don't know how the experiment effects people of different ages, e.g the older and younger.
-So we cant generalise to the target population - 14Criticism Three-Independent group measures don't take participant variables into account.
-The level of recall can be different for each participant
-some may have a better memory and can remember their childhood better. - 15The reconstructive theory. The six key points.-Reconstructive memory is an imaginative reconstruction.
-Memory isn't a blank video tape, changed when we recall it
-Use schema (INSERT DEFINITON) which we use to interpret information. E.G an example.
-Fill gaps with false info, or recall a false memory, called confabulation or 'honest lying'
-War of the ghost study supports this, info was changed to fit their schema, e.g changing a canoe to a boat
-Loftus demonstrated that memory can easily be distorted with leading questions by changing the strength of a verb. - 16Criticism one-Not scientific enough
-Critics argue it describes memory is reconstructive, not explain how
-E.G. How confabulation works - 17Criticism two-Open to demand characteristics.
-In the war of the ghosts study they may guessed the aim and changed the info.
-Because they're psychology students - 18Criticism three-The war of the ghosts was not at all scientific.
-The study didn't follow standardised procedure, getting his students to reproduce the story.
-No scoring system for measuring change other than counting the words. -This makes all his conclusions subjective.
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- Flashcards on Psychology, created by Taylor Hacker on 14/05/2017.
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- Taylor Hacker
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