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| Question | Answer |
| Briefly explain the procedure of Asch's research and what it involves. | The study involves the participants judging the length of line on a screen. The confederates deliberately gave wrong answers to see if participants would conform. |
| Briefly explain the findings of Asch's research. | Naive participants conformed on 36.8% of the trials and 25% never conformed. |
| Explain the variations of Asch's study. | Conformity increased up to group size of four, dissenter reduced conformity' conformity increased when task was harder. |
| Explain two evaluation points of Asch's research. | -'Child of its time' - less conformity in the 80's than the 50's -Artificial situation and task demand characteristics may have caused participants to play along with the tasks. -Limited application of the findings as it was only conducted on American men. -Findings only apply to certain situations because of ethical issues of the study. |
| Briefly explain the procedure of Zimbrado's Experiment. | Mock Prison environment where students were randomly assigned as guards or prisoners. |
| What are the findings of Zimbardo's Standford Prison experiment? | Guards became very brutal and prisoners became withdrawn and depressed. They both undertook very stereotypical roles. |
| Describe some evaluations of Zimbardo's research. | +Control over variables because of random assignment increasing internal validity. -Lack of realism as participants may have played up to the roles because of stereotypes from the media. -Only one third of guards were brutal so conclusions where exaggerated. -Lack of research support and ethical issues. |
| What is locus of control? | Locus of control involves how we direct events in our lives. Internals believe they are mostly responsible for what happens to them and externals believe it is mainly a matter of luck or outside forces. |
| What is internalisation? | Internalisation is a type of conformity where we take on the majority view because we believe it to be correct. |
| What is a monotropic attachment? | One particular attachment is different from others and is of high importance in a child's development. |
| What is the multi-store model of memory? | A representation of how memory works in terms of three stores called sensory register, short term memory and long term memory. It also explains how information is transferred, remembered and forgotten. |
| What is a naturalistic observation? | A naturalistic observation involves watching and recording behaviour in its natural setting. |
| Briefly explain Normative social influence. | An explanation of how conformity where one agrees with the opinion of of the majority in order to be accepted and gain social approval and be liked. |
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