Flowchart
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Flowchart content
Chapter 3 (Consumer b./ Psychological core
Exposure
Attention
Perception
Factors influencing exposure
Position of and ad within a medium
Product distribution
Shelf placement
Selective exposure
consumers seek certain stimuli and avoid others
Zipping
Zapping
such as
Measuring exposure
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- Flowchart on Untitled, created by Familia Quiñones on 30/08/2018.
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- Familia Quiñones
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