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juan alberto English

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INTRODUCTION TO GAMIFICATION
Definition
Gamification is the use of game elements and game thinking in non-game environments to increase target behaviour and engagement
Increase usage frequency (Foursquare)
Education
The 6 steps in the Gamification Design Framework
Delineate target behaviour
Describe the players
Devise the activity loops
Don’t forget the fun
Define business objectives
Deploy the appropriate tools
Engagement loops
Onboarding and progression loops
Action
Feedback
Motivation
Onboarding
Progression loops
4 sorts of fun
Encouraging fun
Hard fun
Easy fun
Serious fun (Altered states)
The people factor
Design
Language
Social interactions
Humour
Game elements
Dynamics
Mechanics
Components
Rewards
Overjustification
SAPS model
Status
Access
Power
Stuff
Uses
Promotion
Employee productivity
Behaviour change
Loyalty
Famous examples of gamification
Profile completion (LinkedIn)
Improve review quantity (Amazon.com)