Campaign Blueprint

1: Decide What and Where to Promote:

- Decide on a "type" of traffic source to focus on;

- Decide on a vertical that matches your traffic source;

- Choose a country/countries (Newbie tip: target less competitive GEOs like Latin America and Southeast Asia (Make sure you have proper translations);

- Test at least 3 offers

1.1 Checklist for choosing the best offers:

- Competition research;

- Talking to affiliate managers and my masterminds;

- Seeing what the latest buzz is at conferences;

- Listening to my intuition.

2- Research the Offer

-Use spy tools;

-Talking to affiliate managers;

-Manual spying;

3- Planning

Don't go to war without a game plan

Mind map every detail of the campaign to visualize the bigger picture

1- Set Goals

2- Execute

3- Gather data

4- Re-evaluate

5- Repeat

Questions to ask youreself:

-How much budget will I allocate for each test?

-How long will I run tests for?

-What are some rules for cutting landers, placements, offers etc.?

4- Creatives Brainstorming & Creation

Using your own creatives and LP will keep you 5 steps ahead of everyone else

Come up with your own winning creatives by:

- Brainstorm angles, headlines and ad text

- Find shocking & attention-grabbing images to use;

- Build templates for banners and landers so you can easily adapt them to new campaigns

5- Campaign Setup

The fundamentals to have in the back end of every campaign:

- Tracking server;

- Webhost (I recommend at least a VPS)

- Domain (I recommend NameCheap and pay the extra 2$ for WHOIS protection)

- LP

What you need for every campaign setup:

- Uploading ads;

- Fund traffic source;

Tracker setup.

Tip: Always test your campaign link to make sure your Lander/Offer load correctly

6- Launch and Data Collection

- Always launch a new campaign with a really small budget;

-Make sure all tracking links and conversion pixels are working properly;

- Make sure you have statistically significant data to make data driven decisions;

- After you launch, your 1st goal is to collect as much data as possible;

- Stick to your plan. You will lose money. Let it run according to your planned budget and timeframe. Don't get emotional.

7- Split-testing

1- Review the stats to see the campaign performance;

2- Calculate statistical significance;

3- Cut the worst performers and repeat the campaign to make sure data is significant;

4- Make up a new campaign to test your current best lander/offer/ad against new ones and start cutting bad placements

Realistic scnenario of a campaign:

1- Launch: -100% ROI and losing money

2- Test 1- Test out 3 offers. Run the best one. Now you're at -50% ROI

3- Test 2- Test 10 ads. Run the top 3. Now you're at -10% ROI.

4- Test 3- Test 5 LP. Run the best one. Now you're at +25% ROI.

8- Analysis

- Log detail records of daily profits, exact spend, clicks, revenue etc.

- Turn the data into charts and analyze patterns;

- Identify the 80/20. What variables can you change that will make the most impact?

Questions to ask yourself:

- What placements are most profitable?

- What angles are working?

- What times of day convert best?

- What parts of the campaign can I systemize?

- Should I keep this campaign?

9- Scaling

Scaling is the process of turning $100 into $1000+

How to scale- widen your audience for more volume:

- Run on different channels that your traffic source offers (different size ads, popups, popunders, interstitials, banners, redirects etc.);

- Run on another traffic source in the same GEO;

- Expand to another GEO on the same traffic source;

- Increase bids to get more traffic;

- Test out high volume placements that you may have paused early on.

10- Maintenance

1- Once profitable, focus on building a system for constant improvement;

2- Learn more about the niche so you can tackle larger traffic sources / bigger ad spends;

3- Keep split testing ads, LP and offers. Your competition is always right behind you;

4- Always seek out more competitive advantages.

Even if you do everything 100% correct, shit still happens:

- Banner blindness;

- Offer goes down;

- Quality issues;

- New niches don't work.