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Course

IMC

Sarah Bowe Public 9 modules Created in 2017

IMC

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Modules (9)

Module 1 · Quiz Lecture 2: IMC in the Marketing Process
Module 2 · Quiz Lecture 3: Perspectives on CB
Module 3 · Quiz Lecture 4: The Communications Process
Module 4 · Quiz Lecture 5: Objectives and Budgeting
Module 5 · Quiz Lecture 6: Creative Strategy
Module 6 · Quiz Lecture 7: Media Planning
Module 7 · Quiz Week 8: Broadcast Media/Print Media/Support Media
Module 8 · Quiz Lecture 9: Direct Marketing, the Internet & Sales Promotion
Module 9 · Quiz Lecture 10: Public Relations, Publicity & Personal Selling

Course resource	Original resource	Created by
Lecture 2: IMC in the Marketing Process	Lecture 2: IMC in the Marketing Process	Dean Audicho
Lecture 3: Perspectives on CB	Lecture 3: Perspectives on CB	Alice Nguyen
Lecture 4: The Communications Process	Lecture 4: The Communications Process	Sarah Bowe
Lecture 5: Objectives and Budgeting	Lecture 5: Objectives and Budgeting	Dean Audicho
Lecture 6: Creative Strategy	Lecture 6: Creative Strategy	Alice Nguyen
Lecture 7: Media Planning	Lecture 7: Media Planning	Sarah Bowe
Week 8: Broadcast Media/Print Media/Support Media	Week 8: Broadcast Media/Print Media/Support Media	Dean Audicho
Lecture 9: Direct Marketing, the Internet & Sales Promotion	Lecture 9: Direct Marketing, the Internet & Sales Promotion	Alice Nguyen
Lecture 10: Public Relations, Publicity & Personal Selling	Lecture 10: Public Relations, Publicity & Personal Selling	Sarah Bowe