Mind map
Problem Recognition
Map content
Problem Recognition
Desire for caffeine
Quick breakfast or lunch
Information Search
- Accidental search
- Internal search
- Evaluation of Alternatives
- Starbucks
- Tim Horton's
- Product Choice
- Consumers will choose according to their most important feature searched in coffee or lunch
- Outcomes
- Purchase of the coffee or food and enjoys it selection
- Outcomes
- Consumers will choose according to their most important feature searched in coffee or lunch
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- Description
- Mind Map on Problem Recognition, created by Tatiana Ramos on 16/03/2018.
- Created by
- Tatiana Ramos
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