Planimetry

Planimetry

1. It's a measuring instrument of plane surfaces used for planning physical areas because 3D spaces canbe represented in 2Dmaps

   • Planogram
     • A planogram defines products location and their quantity. It is a schematic plan that shows how and where products should be located specifically on each shelf
   • Visual merchandising
     • It's a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy.
   • Store planning
     • Distribution of products on shelves must be made inaccordance with the necessities and the store’s objectives. It is important that the store’s lay out and general appearance work together to attract customers and motivate them to buy.
   • Grid layout
     • It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
       • Advantages
         • - It permits better visibility of merchandise. -Design and cost are efficient. -It is efficient, convenient, and strategic. - Customer movements can be tracked with precision and traffic control can be more effective.
       • Disadvantages
         • -The linear pattern is repetitive and creates a monotonous environment. - The primary aisles are more exposed than secondary ones.
   • Loop or racetrack layout
     • It's useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
       • Advantage
         • This design facilitates impulse buying. The fashion merchandise is prominently displayed on these main aisles.
       • Disadvantage
         • This layout is costly to design, construct and maintain.
   • Free Flow-layout
     • they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments. This is used in specialty stores.
       • Advantage
         • It motivates shoppers to spend more time in the store and explore merchandise.
       • Disadvantage
         • The space store has an inefficient use.