Eight unique features of e-commerce technology

Eight unique features of e-commerce technology

1. Ubiquity

   • The Walmart website is a marketspace because it makes possible to shop with a mobile device in any place that the consumer is, without the restriction of have to go to a specific physical space.
     • Walmart also has an app that let you bought. For mobile devices the app is the best option because it's easier to use and consumes less battery.
   • The consumers don't have to spend time and money traveling to the market, because the website gives the option of delivery.
     • Consumers can bought at all time of the day, because they can chose the date and hour, they want that the products get delivered to them.

2. Personalization/customization

   • They adjust different kind of messages related to the consumer´s name, their preferences and past purchases.
     • They send emails that are sent with the customer's name
     • Put the name of the consumer at the top of the site
     • Show the products that the consumer has recently seen
   • Their technology does not allow customization, because customers can only buy products that are already made and can not change them.

3. Global reach

   • is limited because
     • They don´t deliver to other countries, only to places within their country.
     • Customers can only enter to the Walmart website of their own country.

4. Social technology:

   • Consumers can write reviews about some products on the site, especially appliances. In the same way they can value them from 1 to 5.
   • It does not allow users to have a conversation between them

5. Universal standards

   • Every Walmart website is designed with Universal standards that any e-commerce site now a days have.
     • Also, the design of the walmart websites is universal, because among them they have many similarities that make the use of the website easier and understandable.
       • The method of buying and delivering is the same.
       • Al of them have similar distribution, icons, information of the website and the products.
       • This are screenshots of the Walmart´s website in USA and México. And they show the similarities of both of them.
         • Products
         • Method of delivering
         • Product information
     • Some of them are the search bar, the menu bottons on the top of every page, the photo of the products with their price, the button that shows every category of the products, the car button and the button of the account that has the customer information, among many others.

6. Information density

   • The information on the site is very complete.
     • It also shows the general information of Walmart.
     • They give a description of each product, its general characteristics, a photo of the product in different angles, and for food they give their nutritional information.

7. Richness

   • The media resources that the website has are images.
     • In addition, the images are used to show additional information such as promotions, events and contest.
     • They have an image of every category and product that they offer.
     • They do not use videos, audio and other media.

8. Interactivity

   • In the website, there is not an option to contact directly Walmart. But they give the contact of their social networks in which the consumers can send a message to them and they respond immediately.

9. 3 ways to would improve the site

   • 1.- Allow the access of the website of each country to users from other countries and send products to other countries. That way, any user around the world can buy products from any Wal-Mart online store. This would increase sales of products that are only sold in a specific country. So that the shipping costs are not a problem for Wal-Mart, it can be said that the cost of shipping will be paid by the consumer.
     • 2.- Currently the site only allows consumers to make reviews of some specific products, especially electronic. Therefore, they could improve by letting users make reviews and ratings on any of the products they offer in the online store. This will allow more interaction and give additional information to consumers when making purchases.
       • 3.- They need to use more resources in the website, like video and audio to show the information and products. Because it will increase the Richness of the website and it will be more entertaining for the consumers, so they will spend more time in the website.

Images and files in the map