Persuasion texts

Persuasion texts

1. Purpose

   • To argue a case from a particular point of view and to encourage the reader/listener towards the same way of seeing things.

2. Generic structure

   • Strategically organised information presents and then elaborates on the desired viewpoint.
   • A closing statement repeats and reinforces the original thesis.
   • An opening statement (thesis) that sums up the viewpoint being presented.

3. The persuasive intention may be covert and not necessarily recognized by the reader or listener.

4. Texts vary considerably according to context and audience so that persuasion is not always a distinct text-type that stands alone