Manipulating your emotions

Manipulating your emotions

1. 1.Subliminal Smile faces in the logos

   • Amazon and Heineken have happy faces give a friendlier appearance

2. 2.Brands use human like mascots to make you feel like you know the product

   • Make feel you are not bying a product, you are buying a friend

3. 3. Make eye contact wiht children

   • Cereal´s brands look downwards to amplify loyalty

4. 4.IHOP redesigned its menu to make your order

   • Reorganized to make it clearer,using pictures, boxes and colors

5. 5.Stores Use specific Smlees

   • to send more and return again

6. 6.Supermarkets put fruits and vegetables up front to coax you into buying junk food later

7. 7.Seemed like the customers were getting a big sale discount

   • The Chain falsely the prices inflated prices of item and then lowered and sales discount

8. 8. Reduces the guilt for buy something for a impulse

9. 9.Bar and restaurants won´t include the dolllar sign

   • the people dining out spend more money

10. 10. Stores will hook you by letting you touch things before you buy