Introduction to Design Thinking

Introduction to Design Thinking

1. EMPATHIZE

   • wHAT IS IT?
     • IS UNDERSTAND PEOPLE, THEIR PHYSICAL AND EMOTIONAL NEEDS
   • wHY USE IT?
     • BEFORE DESIGNING SOMETHING FOR A GROUP OF PEOPLE YOU MUST KNOW THEIR REALITY AND NEEDS
   • HOW TO EMPATHIZE?
     • OBSERVE
       • ANALYZING THE USERS BEHAVIOR IN THEIR LIVE CONTEXT
     • ENGAGE
       • ASKING FOR EVERYTHING WHAT YOU WANT IN A FRIENDLY WAY
     • WATCH AND LISTEN
       • LOOKING PEOPLE STEPS TO DO THEIR TASKS

2. DEFINE

   • WHAT IS IT?
     • PROCESS OF ELABORATING A SUMMARY WITH THE INFORMATION THAT YOU HAVE GOTTEN FROM EMPATHIZE MODE
   • WHY DEFINE?
     • BECAUSE WITH IT YOU CAN DEFINE THE RIGHT CHALLENGE TO ADDRESS
   • HOW TO?
     • ARTICULATING A POINT OF VIEW
       • USERS
       • NEEDS
       • INSIGHTS

3. IDEATE

   • WHAT IS IT?
     • IDEA GENERATION PROCESS
   • WHY USE IT?
     • IDENTIFIES USER PROBLEMS
       • CREATING SOLUTIONS FOR THIS PROBLEMS
   • HOW TO?
     • BRAINSTORMING
     • SKETCHING
       • ACTING
     • BUILDING
       • PROTOTYPES
     • MIND MAPS

4. PROTOTYPE

   • WHAT IS IT?
     • ANYTHING THAT THE USER CAN INTERACT AS A FIRST VERSION OF A FINAL SOLUTION
   • WHY USE IT?
     • MANAGE SOLUTION BUILDING PROCESS
     • TEST POSSIBILITIES
     • TO COMMUNICATE
     • TO START A CONVERSATION
     • TO IDEATE AND SOLVE PROBLEMS
     • TO FAIL QUICKLY AND CHEAPLY
   • HOW TO?
     • DON'T SPEND TO LONG ON IT
     • IDENTIFICATION VARIABLE
     • BUILD WITH THE USER IN MIND
     • START BUILDING

5. TEST

   • WHAT IS IT?
     • WHEN YOU GET FEEDBACK FROM THE USERS ABOUT THE PROTOTYPES YOU HAVE CREATED
   • WHY TEST?
     • TO REFINE PROTOTYPES AND SOLUTIONS
     • TO LEARN MORE ABOUT YOUR USERS
   • HOW TO TEST?
     • SHOW DON'T TELL
     • CREATE EXPERIENCES
     • ASK USERS TO COMPARE