Introduce el texto aquí

Introduce el texto aquí

1. E-commerce is changing, and will continue to change, the way we shop. Retailers are adopting new strategies that allow them to adapt to this new consumer model.

   • Trends are no longer shaped by brands alone, but also by customer needs. In a world where the consumer is increasingly demanding, it is vital for firms to develop methods to build long-lasting relationships (“convince rather than sell”).
     • THE PROFOUND IMPACT OF E-COMMERCE IS REFLECTED IN CONSUMER EXPECTATIONS.
     • CURRENT TRENDS
       • FLAGSHIP STORES Big-name retailers want their brand to be seen and recognised, with strategically located stores that are able to showcase their culture and brand values via multi-sensory experiences.
         • POP-UPS Alongside second generation flagship stores, the next few years will see a greater presence of temporary stores, adding physical contact to different lines of a brand’s business.
       • CHATBOTS AND ARTIFICIAL INTELLIGENCE These inventions are changing the way that brands interact with their customers. The use of virtual assistants has become more common on our devices in recent years (Siri, Cortana and Google Assistant) and e-commerce pages are now adapting the technology for conversational commerce.
         • FIRST-RATE AUGMENTED REALITY Augmented reality has the potential to break down the barriers between the digital world and the physical world, and bring together the online and offline shopping experience
       • MOBILE Mobile phones are being increasingly used to shop online, making them a priority in the design of new user interfaces.
         • PORTABLE DEVICES The portable devices of the future will compile a great deal of data relating to the customer’s background, their emotional state and their health, so that this information can be used to better tailor products and advertising.
       • CONSUMER SEGMENTATION Machine learning and predictive analysis tools are increasingly important and will continue to improve.
         • HYPERCONNECTIVITY AND CUSTOMISATION M2M (machine to machine) will increase retailer efficiency, allowing them to track demand and make the supply chain more effective. Advertising content will be adapted to consumer needs in real time, according to their location in that exact moment in time.
       • DELIVERY TIMES Reducing delivery times is one of the key objectives of online retailers. Same-day delivery is becoming the norm.
         • NEW WAYS OF DELIVERY Exploring and spreading alternative ways of delivering orders, from initiatives like Uber to the use of driverless cars and drones
       • PAYMENT METHODS Mobile payment is becoming increasingly common. The launch of Apple Pay will have a positive impact on its expansion into more countries and markets.
         • NEW PAYMENT METHODS Cutting out the middle man, cryptocurrency like Bitcoin, Ethereum, Ripple and Litecoin will start to become more commonplace.