Liverpool

Liverpool

1. Value proposition

   • The primary reason why costumers by from a retail store such as liverpool is because its website offers the element of convenience such as: free shipping, guarantee & personalization with recommendations for the costumer

2. Revenue model

   • Liverpool generates their income primarly from their sales model, as well as the offering of credit cards to their costumers as well as leasing on shopping centers in different parts of the country.

3. Market oppotunity

   • The market opportunity of Liverpool focuses on a few market segments in the marketspace wich are commercial sales (e-commerce & stores), credit loans & leasing, with a 60% of participation in the market. The e-commerce business is valued in $9.441 M and has an expected 7.9% raise by 2023.

4. Competitive enviroment

   • The main competitors in the marketspace for Liverpool are stores like: Palacio de Hierro, Sanborns & elektra. Since its new adquisition in 2017 of the Suburbia stores, Liverpool has beaten its competitors with a prescence all over the country (359 stores in total). Its competition specifically on the e-commerce range is with stores like Amazon, Mercado Libre, Linio & Walmex)

5. Competitive advantage

   • The main competitive advantages that the store has is its extended catalog, with exclusive italian brands that set them apart from its competitors like Sears.

6. Market strategy

   • The market strategy of Liverpool involves all publicity available, such as: internet, tv and radio advertising, as well as social media prescence, website and app.

7. Management team

   • Liverpool has a strong management team, each of them with its own responsabilities. First the board of directors, then the audit & executive comitee.

8. Organizational development

   • Liverpool is on the look out for innovative and productive people that help the company to grow. One of their priorities is to identify the potential and skills on the future employees,as they will strengthen their skills & vision along with them.

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