Strategy for Start-ups

Strategy for Start-ups

1. Strategy Compass

   • Intelectual Property
     • A Company colaborates with holders and maintain control of its products
     • A start-up have to choose technology investments compatible with existing systems and will be reflected in its innovations
     • Focus on being an idea Factory
   • Disruption Strategy
     • Compete directly with holders
     • Progress and stay there
     • It´s Intensily focused on the company´s growth
   • The Value Chain Strategy
     • It´s focued on fitting into existing value chain rather than turn over it
     • Execute quickly
   • Architectural Strategy
     • This strategy allows start-ups to both compete and achieve control but is out of the reach of many.

2. Crucial Decisions

   • Customers
     • Identify customers and understand their needs
     • Stablish an excellent product and try to get the correct sponsors
   • Technology
     • Create services that allow you reach your goals and also to get customers everyday
   • Identity, Culture and Capabilities
     • Give an identity to your company, develope great capabilities with it and expect a good behavior from your customers
   • Competitors
     • Give more choices to your customers, also a greater reliability and of course, low prices and compete aggresively with all of those advices

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