consumer buyer behavior

consumer buyer behavior

1. 1. Attitude

   • persons consistently favorable or unfavorable evaluations, feelings and tendencies toward an object or idea

2. belief

   • a descriptive thought that a person holds about something

3. 3. Business buyer behavior

   • process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants.

4. 5. Consumer market

   • a marketplace consisting of household consumers who buy goods for individual or family consumption.

5. culture

   • the set of basic values perceptions, wants and behaviors learned by a member of society from family and other important institutions

6. groups

   • two or more people who interact to acomplish individual or mutual goals

7. 11. New Product

   • goods and services that differ significantly in their characteristics or intended uses from products previously produced by the firm.

8. 8. Learning

   • changes in an individual behaviour airising from experience

9. lifestyle

   • persons pattern of living as expressed in his or her activities

10. motive

    • buying motive relates to the feelings and emotions of people which generates a desire to purchase

11. Opinion leaders

    • individual or organitation that has the ability to influence public opinion on the subject matter for which the opinion leader is known

12. Consumer buyer behavior

    • the sum total of consumer attitudes preferences intentions and decisions regarding the consumers behavior in the marketplace when purchasing a product or service

13. new task

    • one purchase decision that has not been done previously by rhe business as they did not have the need for a new product or task

14. perception

    • mkt concept that encompàss a customer impression awareness and or consciousness about a company or its offering