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Developing Global Vision

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marketing chapter 5
rodartecristina
Mind Map by rodartecristina, updated more than 1 year ago
rodartecristina
Created by rodartecristina about 9 years ago
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Resource summary

Developing Global Vision
  1. Global Marketing
    1. In USA
      1. Fear of trade and globalization
        1. job oursourcing
      2. Benefits of Globalization
        1. Economic freedom
          1. Raises productivity
            1. Access to foreign capital
              1. Advanced technology
                1. Reduces poverty
                2. Multinational Firm
                  1. Move across boundries
                  2. Global marketing standarization
                    1. Alike markets
                    2. External environment
                      1. Culture
                        1. economy
                          1. Politics
                            1. International Treaties
                          2. Organizations
                            1. World Bank
                              1. Monetary fund
                                1. G20
                                2. Penetration modes
                                  1. Licensing and franchising
                                    1. Exporting
                                      1. Joint venture
                                        1. Direct investment
                                        2. Marketing Mix
                                          1. Production and promotion
                                            1. Promotion adaption
                                              1. Place
                                                1. Pricing
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