Introduction to web analytics

Introduction to web analytics

1. In the past,we operated based on assumptions and faith

   • Not on hard data
     • wrong decisions

2. Now, we can access an enormous amount of data

   • Relatively low cost
     • Smart decisions

3. Much easier to understand customers in a online world

   • Than an offline world

4. With Web Analytics is much easier to undestand customers

   • Data is available about customer acquisition, customer behavior and business outcomes

5. Web analytics can present new insights and opportunities

6. Qualitative and quantitiative data

7. Continuous improvement

8. Your website and your competition

9. Continuous improvement

10. Desired outcomes

11. Online and offline business

12. reveal how hesitant or eager visitors are to do business with you

13. Leveraging relevant data to improve your business