Mind map
Luxury products
Map content
Luxury products
the irrational consumer
- People don't behave rationally
- Finacial Facts
- Consumer Debt increase
- Low savings capacity
- Finacial Facts
- People don't behave rationally
Self-Esteem and Luxury Goods
- Sense of accomplishment
Authenticity Matters
- Memories
- Pride
- Feelings
Brand Name and Recognition
- Brand Loyalty
- Marketing
Information
- Description
- Mind Map on Luxury products, created by Keyner Pinto on 28/03/2020.
- Created by
- Keyner Pinto
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