21920135
Description
Mind Map by Christopher Lara, updated more than 1 year ago
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Created by Christopher Lara
about 4 years ago
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Branding
- What is a Brand?
- brand guarantees a quality
evokes an emotion instills a
belong
- It represents up to
70 percent of its
total worth
- It defines our
identity
- brand guarantees a quality
evokes an emotion instills a
belong
- How is it built?
- is built on the elements
of confidence passion
action security and
culture
- A brand has
strategies and thats
why they are better
every time
- A brand has
strategies and thats
why they are better
every time
- is built on the elements
of confidence passion
action security and
culture
- What does brand share?
- They share
information, stories,
marketplace,
relationships
- for example:
YouTube, Facebook,
Google, ebay
- for example:
YouTube, Facebook,
Google, ebay
- They share
information, stories,
marketplace,
relationships
- What does a brand say?
- use me, trust
me, engage me
- A brand needs to
understand to
their costumers
- It comunicates by
visual, verbal, and
emotional language
- It comunicates by
visual, verbal, and
emotional language
- use me, trust
me, engage me
- What sells brands?
- They dont sell
products, they sell a
promise
- Apple doesnt sell
computers, they sell
creativity
- coca-cola doesnt sell
drinks, they sell
happines
- Apple doesnt sell
computers, they sell
creativity
- They dont sell
products, they sell a
promise
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