Mind map
Organizational Buyer Behavior
Map content
Organizational Buyer Behavior
Participants in the Organizational Buying Process
- Buying center
- Users
- Influencers
- Deciders
- Approvers
- Buyers
- Gatekeepers
- Buying center
Major Influences on organizational Buyers
- Environmental Factors
- Organizational Factors
- Interpersonal Factors
- Individual Factors
Organizational Buyers decisions
- Problem recognition
- General need description
- Product specificacion
- Supplier selection
- Proposal solicitation
- Order routine specifications
- Performance review
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- Description
- Mind Map on Organizational Buyer Behavior, created by marco van den broeke on 03/05/2020.
- Created by
- marco van den broeke
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