Associating

Associating

1. ¿HOW IT WORKS?

   • The Brain
     • Diverse Information
       • More Conections
   • Analogies
     • Tools
       • Generate Strategies
   • Associating Muscle
     • Develop
       • Practice
         • Questioning
         • Experimenting
         • Networking
         • Observing
   • Interested in others
     • Discovery

2. ¿WHAT IT IS?

   • Promote
   • Intersection
     • Others
       • Disney's Example
   • Pollinate
     • Ideas
       • Themselves

3. ¿WHERE IT HAPPENS?

   • Flourish
     • Intersection
       • Diverse Experiences
   • Crossroads
     • + Diversity
     • + Serendipitous synthesis
   • Medici Effect
     • Renaissance
       • Sillicon Valley
       • TED
     • Personal
       • Pepsi Co's Example

4. TIPS

   • Force
   • Other Persona
   • Generate Metaphors
   • Curiosity Box
   • SCAMPER
     • Substitute
       • Modify
     • Combine
       • Eliminate
     • Adapt
       • Putt
       • Reverse

5. NEW ASSOCIATIONS

   • Come up
     • Relaxed
       • No distractions
   • Sleep
     • When all fails

6. NEW IDEAS

   • Odd Combinations
     • Mismatched ideas
       • Surprising success
   • Zooming in
     • Zooming out
       • Big Picture
     • Little Details
   • Lego Thinking
     • Collect Ideas
     • Multiple Ideas
       • Multiple Sources
     • T-shaped Person
       • Knowledge
         • Deep
           • 1 area
         • Basic
           • Multiple areas
       • Innovative Associations
         • Importing
         • Exporting

7. CONECTION

   • Creativity
     • Innovation
       • Ideas
     • Diversity
       • Information
   • Surprising
     • Bennioff's Example