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Crowdsourcing permite
crear contenidos o
servicios en linea, de
modo colaborativo todos
pueden revisar y dar
aportes
Dirigido a un publico
(multitud)
Dirigido a un publico
generalista
El objetivo d crowdsourcing es
experiencia y conocmiento
Objetivo del cooperante es
beneficio personal o economico
cocreación hace referencia
a una estrategia de negocio
o de marketing que redunda
en la generación de
actividades conjuntas entre
la empresa y sus clientes.
Dirigdo a un publico (
multitud segmentada)
Dirgido a clientes o
potenciales clientes
El objetivo de cocreacion es
incrementos de beneficios